Hi, I’m Betül. Originally from Turkey, I’ve lived in the EU, the US, and moved to Australia in 2023. My global experiences have shaped my approach to digital marketing, where I specialise in turning data into impactful strategies. With over 7 years of experience, I specialise in optimising PPC campaigns across various digital platforms. Currently, I’m pursuing a Master’s in Business Analytics to further refine my skills. On a personal note, having family members with ear problems has sparked my interest in ear health. When I’m not geeking out over digital marketing, you’ll find me hiking, weightlifting, painting, or playing with my pet budgie.